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Kenya eyes Indian market

Kenya Tourism Board (KTB) has launched a six-month marketing campaign in several major cities in India in a bid to increase tourist arrivals from the subcontinent.

The campaign dubbed Kenya Kalling has been initiated by the Kenya Tourism Board, running in print, radio and on-line media platforms in the cities of New Delhi, Mumbai and Bangalore.

The Board says travel agents will also be given affordable travel packages and incentives to sell to Indian travellers to visit Kenya during the campaign period. The campaign is said to cost 20 million shillings ($198,000) and is co-sponsored by the national carrier, Kenya Airways.

The campaign launch is expected to position India as one of the fastest growing tourist source markets to Kenya. The country is now ranked the third best performing tourist market after the United States and the United Kingdom.

For arrival figures within the period January to July 2016, India has posted a 35% growth of 37,597 arrivals to Kenya – up from 17,944 last year.

Launching the campaign in New Delhi, Kenya’s High Commissioner to India Florence Weche said the visit by Indian Prime Minister Modi Narendra to Kenya in July (2016) boosted the cordial ties between the two countries.It has also helped in enhancing ‘top of mind awareness’ of Kenya among Indians.